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Civic Landscape


Jining, known as the hometown of Confucius and Capital of Grand Canal, is an important industrial and cultural center lying in the southwest of Shandong province. The municipality of Jining is comprised of two districts(Central District and Rencheng district), three cities(Yanzhou, Qufu, Zoucheng), seven counties(Sishui, Wenshan, Yutai, Jinxiang, Jiaxiang, Wenshang and Liangshan), plus a new and high tech industrial zone and a tourist zone. The total population is 8.31 million and the total size is 11,000 square kilometers.


City Profile

Geographical Position

Jining lies in the southwest of east China’s Shandong Province. With a population of 8.18 million and an area of 11,000 square kilometers, it is one of the six industrial centers of Shandong Province.

Administrative Divisions

The municipality of Jining is comprised of two districts(Central District and Rencheng district), three cities(Yanzhou, Qufu, Zoucheng), seven counties(Sishui, Wenshan, Yutai, Jinxiang, Jiaxiang, Wenshang and Liangshan), plus a new and high tech industrial zone and a tourist zone.

History and Culture

Jining has a long history of over 7,000 years. It is the birthplace of Yellow Empror, one of the earliest ancestors of the Chinese nation, as well as five Chinese Confucian saints including Confucius, Mencius, Yancius, Zengcius and Zisiciu. Thus Jining is an important cradle of Confuianism and Chinese civilization. With the commencement of the Beijing-Hangzhou Grand Canal in the Yuan dynasty, Jining developed into a prosperous transportation and commercial hub with diversified cultural traits. Nowadays Jining has a rich collection of historical remains including the famous World Cultural Heritage Site of Confucius Temple, Mansion and Forest and 19 “key historical sites under state protection”. Both Qufu and Zoucheng have been designated as “National-level Famous Historical and Cultual City”. The multi-facade cultural heritage, such as Confucianism, primitive culture, Canal culture, Shuihu Culture(Shuihu is the title of a household Robinhood-like story in Chinese Classic Literature) and Buddhist culture, have turned Jining into a famous tourist city in China with distinctive tourist zones in north, south, east and west. In the year of 2009 alone Jining witnessed a huge tourist number of 24.685 million at home and abroad who brought RMB 18.511 billion in tourist revenue.

Economic Development

Jining has achieved rapid growth in economic development and urban construction since its opening-up.  The GDP of 2009 was RMB 227.919 billion, up 12.7%, ranking sixth in Shandong province. Investment in fixed assets was RMB110.06 billion, up 25%. Local tax revenue was RMB13.466 billion, up12.7%, ranking fifth in Shandong. Total sales of consumer goods was RMB86.74 billion, up 19.1%. Exmports were USD 1. 603 bilion and  imports were USD 1.283 billion, totalling USD2.89 billion. Sixty-one new foreign investment projects were approved in 2009, with a combined investment of USD 446 million, among which USD 416 million were actually realized, up 7.3%. Investors from 14 countries and regions have set up investment in Jining and 29 of them are among world’s top 500 Fortune Globals. Meanwhile, 11 new overseas investment enterprises were approved in 2009, with a total agreed investment amount of USD232.86 million. So far 64 overseas enterprises have been established in over 30 countries and regions in Asia, Europe, America, Africa and Oceania.

Core Competitivity

Geographical Advantages

Jining is located in the central area of East China, one of the most economically developed regions with an convenient transportation and logistic system. Many big cities like Beijing, Shanghai, Tianjin, Nanjing, Wuhan and Xi’an,etc. are located within the radius of 500km. The circle also covers the most economically dynamic regions including Bohai rim, Shandong peninsula, the Yangtze River Delta and the Central Belt. This circle has a population of about 600 million, which indicates a large market.
Lying at the junction of the costal area and the inland area, Jining enjoys easy access to both the commodity market in eastern China and the raw materials supply market in western China. Its excellent geographical position, convenient transportation along with efficient customs formalities have created a favorable environment for foreign trade.

Transportation advantages:

Jining enjoys convenient traffic and transportation conditions. Situated at the conjuction of Shandong, Jiangsu, Henan and Anhui provinces, Jining is an important hub linking north China with East China, coastal areas and inland areas. Three railways(Beijing-Shanghai, Beijing-Hongkong, Xinxiang-Rizhao), three express ways(Beijing-Fuzhou, Jining- Heze, Rizhao-Dongping) , four national highways and eight provincial highways form a traffic network in Jining, which will be enhanced upon the completion of the Beijing-Shanghai High-Speed Railway. Jining airport has launched five domestic airlines to Beijing, Shanghai, Guangzhou,Dalian and Chengdu,and has aimed to become an international airport. The Beijing-Hangzhou Grand Canal runs through Jining and the inland river transportation capacity of Jining covers 80% of Shandong’s total.  An all-around traffic and transportation network has come into shape in Jining.

Abundant Resources

Jining is a city of abundant natural resources. It is an important agricultural production base with a total of 7.8 million mu of farmland, including 5.8 million mu of wheat field, 2.5 million mu of corn, 0.5 million mu of rice, 1.75 million  mu of cotton, 1 million  mu of oil crop, 4.5 million mu of Vegetables. Speciality products such as the Garlic in Jinxiang, the rice in Yutai, the Short-taiLED Sheep in Jiaxiang and the Weishan Lake duck all enjoy high reputation.Mineral resources are more than 30 types, distributed widely in large reserve, including coal, iron, copper, lead, marble, granite and rare earth, etc. Jining is one of China’s 13 major coal bases with a huge exploited reserve of 25 billion tons, accounting more than half of that of Shandong province. Yearly Output of coalis about 80 million, accounting for 60% of the total in Shandong province. InstalLED generation capacity is 10 million, accouting for one sixth of Shandong province. The reserve of rare earth is about 13 million tons, taking the second place in China. Jining has the richest fresh water resources in Shandong and north China with the largest fresh lake in north China—Weishan Lake, which has a total size of 1260 square kilometers and yields one fourth of Shandong province’s aquatic products
Human Resource

Jining and its adjacent areas possess 35 important universities and 57 technological and vocational schools. Large numbers of R&D talents and high quality labor force are turned out every year. Influnenced by the philosophy of Confuciusm, they fully demonstrate such virtues as loyalty and diligence.
Tourist Resource

Jining is a fascinating destination for tourism with one of China’s richest clutural and natural tourist resources. To name a few, the Confucius Mansion, Temple and Mausoleum, which is a World Cultural Heritage site, attract numerous visitors from home and abroad every year. The Grand Cannal that runs through the city ranks the world’s longest and earliest man-made water project. Mount Liang Shan is well-know as it was one of the birthplaces of Chinese martial arts, or Kungfu. The Baoxiang Temple has been regarded as a sacred place by Chinese Buddists since the discovery of Sakyamuni’s relics in 1994. Jining also features Weishan Lake, the largest fresh water lake in North China.

Industrial foundation

General Survey :

Jining has a wide range of well-grounded industries. The most important are coal chemical,Machinery,bio-techonology, medicine and food, and Textile and garment, with emerging industrial groups. The output and sales in coal, Textile, Machinery, drugs and food rank high on national list.

Machinery, Auto and Parts:

Jining is a national base for engineering Machinery. It is strong in the production of auto, agricultural machines, mining machines, electronic machines, machine tools as well as machine parts. A number of backbone enterprises have emerged such as Shandong Bullduzer Co. Ltd., Komatsu Engineering Machinery Co, Ltd, Sinotruk Jining Commercial Vehicles Co. Ltd., Shantuo Agricultural Machinery Co. Ltd., and Shandong Mining Machinery Co. Ltd., etc..

Bio-techonology :

Jining has a benign climate with four distinct seasons and an enormous water reserve, well suitable for the development of biological technology. At present, Chiatai Group from Tailand, Ajinomoto, Meiji and Arysta from Japan, Vedan from Taiwan,Cathay from the US, Degussa from Germany, as well as a number of other multinational companies have invested in Jining.
Drug & Food

Drug: Jining is a national-level key production base for antibiotics. The industry is LED by Lukang Pharmaceutical Co. Ltd., Meiji-Lukang, Huaneng Life Science, Shandong Kangtai、Xierkang 、Liangfu Pharmacy, etc. Main products are antibiotis, Chinese patent drugs and finished drugs.
Food: Rich in agricultural, aquatic, livestock and fruit resources, Jining is highly competitive in food industry. Shandong Lubao,Shandong Baixiang, Luxin and other leading local enterprises have introduced advanced techonologies in deep food processing and have demonstrated great potential in foreign cooperation.

Textile and Garment :

Textile and garment has long been a pillar industry in Jining,which is a national-level production base for Textile. Represented by Ruyi Group,Yinghua Group and DY Yarn Factory Co.Ltd.,Jining’s Textile industry has formed a complete product chain, including cotton spinning, wool spinning, synthetics, printing and dyeing, garment and bedclothes.

Coal Chemical Industry :

With an impressive reserve of 26 billion cubic meters, Jining is one of China’s eight coal bases. The annual exploited amount is 80 million and the total instalLED capacity of steam power stations is 6.8 million kw.The coal chemical industry develops at a fast pace. An industrial chain including coke, coal tar, electrode material,asphalt,methanol, benzene,naphthalin and other products has been established and has attracted big investors like Itochi and Nissho Iwai.


The production of grain, aquatic products, and poeltry in Jining account for 1/10,1/4 and 1/3 respectively of the total output of Shandong, hence it is an important production and processing base of agricultural sideline products in the province.
Exports of Garlic in Jinxiang County alone accounts for 70% of the country’s total, and two-thirds of its 60 thousand tons of Garlic produced yearly are sold to other countries.


Jining Industrial Cards:
National bio-tech industrial base
National Machinery industrial base
National new Textile material base
National trailer(special Vehicle)manuafacturing base
Provincial-level manchinery and auto industrial base
Watercraft manufacturing base in Shandong Province
Renowned Brands of Jining:
There are 6 nationally famous brands, 43 provincially famous brands and 53 well-known brands.


Development Focus

General Guidelines:

General Guidelines for the Future Development of Jining
Target: to build a clustered city of dynamic economy and splendid culture.
Four strategies: new industrialization, urbanization,education first, and ecological development.
Three Cores: independent creation, energy saving, and environment protection.
Five key areas: advanced manufacturing industry, modern service industry, construction of urban area, county-level economic development, and new rural construction.
Six measures: reshuffle of structure, opening-up, development of private economy, foster of backbone enterprises, transformation of mechanism, and perfection of investment environment
Six prominent upgrades: overall strength, industrial levels, city image, living environment, living standard, and social harmony.

Urban Construction Target:

Targeted City Image ,Lying between two rivers with the Weishan lake in the south and the Grand Canal running through, Jining takes on the look of a water city, which is rare in China’s north. Hence city construction is aimed at highlighting its water scenery, friendly environment, Confucius culture and restoring its fame as the capital of the Grand Canal.

Industrial Development Focus:

Jining’s industrial foundations, advantages and development plans, the key areas for external cooperation are Machinery, auto and parts, coal chemical, biotechonology, Textile and garment, medicine and food, and the modern service industry.


Mechanical and Auto Industry-Development Focus

Engineering Machine:

Focus on bulldozer, road roller, pipelayer, snowsweeper, leveler, hydraulic excvavtor, loader, track assembly, wheels, torque converter, gear-box and other kinds of Machinery and fittings.

Logistic machine:

Focus on heavy duty Truck, auto parts and all kinds of special purpose vehicles.

Agricultural machine:

Focus on high-powered tractor, diesel engine, reaping machine, oil-processing equipment, agricultural product deep-processing equipment and rice-processing equipment.


Focus on giant detritus equipment, giant rolls fit for power plant and steel plant, rubber belt conveyer, mining electric locomotive, mining explosion-proof electric machine, coal washing appliance, deep- processing equipment, digital controlLED machine tool, machine tool fittings, environmental friendly boiler, fitness apparatus, hydraulic part and structural parts.

Textile and Garment-Development Focus

Wool spinning:

worsted woolen cloth, costume

Cotton spinning:

comforspin top costume, Textile Machinery

Chemical fiber:

spandex fiber, polypropylene fiber

Printing and Dyeing:

printing and dyeing of top outside matrial


processing of wool, cotton and knitted costume

Home Textile:

Textile, lining and outside material, additionally broad vestee

Coal Chemical Industry-Development Focus


Mainly develop coke with low ash and sulfur, place emphasis upon the centralized deep-processing of coal tar chemical products and the effective utilization of coke gas, prioritize coke tar processing and the derivative products of benzene, naphthaline, carbolineum, modified coal tar pitch, needle coke and UHP high power electrode.


to produce C1 chemical products and clean energy from synthesis gas, to extend the production of C2 chemical line products such as methanol, formaldehyde, daicel, acetic acid, acetate fibre, ethylene, propylene, methyl carbonate, etc.


prioritize the production of gasoline, diesel oil, jet fuel, naphtha paraffin, ethylene, propylene, liquid gas,etc.

Bio-tech Industry---Development Focus

Glutamic acid, monosodium glutamate, lysine, arginine, asparaginic acid, threonine
Bio-material: long chain diacid and polymeric material of long chain diacid
Biological energy source: gasohol, production of ethylene and acetic acid from ethanol
Biopesticide: the development of pesticide series products from herbal medicine, mushroom insecticide and phytohormone products making.
Enzyme preparation : rapidly develop feed enzyme, scour enzyme and spinning enzyme, mainly develop cellulose, phytase, alkalescence lipase and fungal amylase, etc.
Other bio products: bio health care products, bio foodstuff, veterinary medicine, etc.

Pharmaceutical Industry ---Development Focus

Main fields of foreign investment

Chemical drug stuff
Herbal medicine
Bio-tech products
Medical instrument

Agriculture Industry –Development Focus

Main fields of foreign investment:

Bio-chemical products such as monosodium glutamate and amino acid traditional spice, fruit and vegetable products beverage alcohol grain and fat processed products fresh lake products Food Additives feedstuff production

Infrastructure and Service ----Development Focus

Focus on coal gas, pipe water, sewage treatment , city infrastructure, heat power plant, business & logistics, tour facilities, sport facilities and industrial parks.

Other Industries—Development Focus

LED by Sun Paper Industrial Co., Ltd., Zhengbang Paper Industrial Co.,Ltd and Huajin Paper Industrial Co.,Ltd. etc., the paper-making industry focuses on the development of high-grade paper. The light industry focuses on the development of environmental friendly paint, glass fiber and package materials. Priority is given to high-grade cement and related products in the construction materials sector.


Jining Bureau of Foreign Trade and Economic Cooperation
Add:No.5 Xianying Road.Jining City
Tel:0086-537-2317406 2316184

Copyright: Department Of Commerce Of Shandong Province
Tel : 86-531-89013333 Fax :86-531-89013777
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